Step 5 - Communication

What to communicate and when is a tricky question. Who needs to know what and how to optimise communication to strengthen company branding internally and externally. A well structured and defined strategy will simplify communication and reduce the risk of negative surprises. Many of the forefront companies are openly accounting their footprint and acknowledge that much improvement remains to be done, but you as the consumer will gain trust and loyalty to companies that are moving in the right direction.